Sony today announced that they have been the Number 1 Selling Mirrorless camera and mirrorless lens manufacturer in North America in 2021. In the press release, they also released some interesting sales information gathered by The NPD Group/Retail Tracking Service, U.S.
Sony A7 III Best Selling FF ILC in US 2018-2021
Some of the exciting information was that the Sony Alpha A7 III have been the best selling Full frame ILC Camera for 4 year in a row, that means 2018 to 2021.
Sony A7 IV Breaks the Highest Single-Week Sales Record
The other information was as our title suggests, the new Sony Alpha A7 IV broke to highest single-week sales record for the week of December 19-25, 2021! A very impressive start for sure, looks like we have a new boss in town. It will be interesting to see how the things will change in 2022.
Check Prices and Availability of Sony A7 IV at: B&H Photo / AmazonUS / AmazonCA / AmazonDE / AmazonES / AmazonFR / AmazonIT / AmazonUK / AmazonIN / AmazonAU
Check Prices and Availability of Sony A7 III at: B&H Photo / AmazonUS / AmazonCA / AmazonDE / AmazonES / AmazonFR / AmazonIT / AmazonUK / AmazonIN / AmazonAU
Check the specs comparison of the Sony 7 IV vs Sony A7 III below:
| FEATURE and SPECS COMPARISON | |  |  |
| Model | Sony Alpha A7 IV | Sony Alpha A7 III |
| Max Sensor Resolution | 33.0 MP | 24.0 MP |
| Announced Date | 2021-10-21 | 2018-02-27 |
| Camera Type | Pro Mirrorless | Pro Mirrorless |
| Sensor Type | BSI-CMOS | BSI-CMOS |
| Sensor Size | Full frame | Full frame |
| Sensor Sensitivity | ISO 100 - 51200( expands to 50 - 204800) | ISO 100 - 51200( expands to 50 - 204800) |
| Lens Mount | Sony E | Sony E |
| Image Stabil. | Sensor-shift ( up to 5.5 stops) | Sensor-shift ( up to 5.0 stops) |
| Eye Tracking Focus | | |
| Weight | 659g | 650g |
| Dimensions | 129 x 97 x 81mm | 127 x 96 x 74mm |
| Weather Sealing | | |
| Focus Points | 759 | 693 |
| Min AF Detecting Range | -4eV | -3eV |
| Animal Eye Tracking Focus | | |
| Minimum Shutter | 30 sec | 30 sec |
| Maximum Shutter | 1/8000sec | 1/8000sec |
| Continuous Drive | 10.0fps | 10.0fps |
| Max Video Resolution | 3840 x 2160 | 3840 x 2160 |
| Video fps at Max Resolution | 60p, 50p,48p, 30p, 25p, 24p | 30p,24p |
| Video Formats | MPEG-4, XAVC S, XAVC HS, XAVC S-I, H.264, H.265 | MPEG-4, AVCHD, XAVC S, H.264 |
| High Speed Video | 120fps | 120fps |
| Max Video Color Depth | 10bit | 8bit |
| Storage Types | Dual SD/CFexpress Type A slots | SD/SDHC/SDXC, Memory Stick Duo/Pro Duo/Pro-HG Duo |
| Storage Slot | 2 | 2 |
| UHS Support | UHS-II | UHS-II |
| Battery Life | 600 | 610 |
| Battery Model | NP-FZ100 | NP-FZ100 |
| Webcam | | |
| Anti Flicker | | |
| Microphone Port | | |
| Headphone Port | | |
| Wifi Connection | | |
| Weather Sealing | | |
| Timelapse Function | | |
| Screen Type | Fully articulated | Tilting |
| LCD Size | 3.00" | 3.00" |
| Screen dots | 1440000 | 921600 |
| Touch Screen | | |
| Viewfinder | | |
| Viewfinder Type | Electronic | Electronic |
| Viewfinder Coverage | 100% | 100% |
| Viewfinder Magnification | 0.78x | 0.78x |
| Viewfinder Resolution | 3,690,000 | 2,360,000 |
| NFC | | |
| Selfie Friendly Screen | | |
| AF Joystick | | |
| Bluetooth | | |
| Full-size HDMI Port | | |
| Gyro data Stabilization | | |
| Price | Amazon, B&H Photo | Amazon, B&H Photo |
Read Also: Sony A7 IV vs A7 III: What is new and improved
You can read the press release below.
Press Release:
SAN DIEGO, CA – February 16, 2022 – Sony Electronics Inc. – a worldwide leader in digital imaging– continues to lead the industry in bringing mirrorless technology to the world. Following a year of innovative product introductions such as the Alpha 1, Sony Electronics announced today that it was the number one mirrorless camera brand[ii] and full-frame mirrorless camera brand in 2021[iii]. This past year also marks the 8th consecutive year Sony has held the #1 position in full-frame mirrorless camerasi. And lastly, Sony has announced it was the number one mirrorless lens brand in 2021[iv] as well.
The success of the lineup of full-frame cameras, including the Alpha 7S, Alpha 7R and Alpha 9 series, has been paramount to Sony’s strong sales numbers. These have been complemented by the popularity of the Alpha 7 III, which continued to be the No. 1 selling full-frame interchangeable lens camera line for the 4th year in a row[v]. For lenses, Sony’s full lineup of 65 different E-mount models highlighted by their flagship G Master™ series continues to drive industry growth.
Additionally, newer innovations such as the new Alpha 7 IV have started to set early sales records. For the week of December 19-25, 2021, the Alpha 7 IV had the highest single-week sales of any mirrorless interchangeable lens camera line in the last four years[vi].
“We are always listening to our customers’ feedback, advancing our innovation and creating the best possible tools for all types of content creators,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “Finding new ways to empower our community is our top priority and we are honored that so many continue to choose Sony to tell their stories and bring their creative visions to life.”
A variety of additional stories and exciting new content shot with Sony products can be found at www.alphauniverse.com, Sony’s community site to educate, inspire and showcase work from fans and customers of the Sony Alpha brand.
About Sony Electronics Inc.
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news for more information.
[i] Source: Sony Internal Research, U.S., Detachable Lens Camera, Sensor Size: Full Frame, Mirrorless Detachable Lens, Annual 2014, Annual 2015, Annual 2016, Annual 2017, Annual 2018, Annual 2019, Annual 2020, Annual 2021.
[ii] Source: The NPD Group/Retail Tracking Service, U.S., Detachable Lens Camera, Mirrorless Detachable Lens, Based on Dollars, Annual 2021.
Source: The NPD Group/Retail Tracking Service, Canada, Detachable Lens Camera, Mirrorless Detachable Lens, Based on Dollars, Annual 2021.
[iii]Source: The NPD Group/Retail Tracking Service, U.S., Detachable Lens Camera, Sensor Size: Full Frame, Mirrorless Detachable Lens, Annual 2021.
Source: The NPD Group/Retail Tracking Service, Canada, Detachable Lens Camera, Sensor Size: Full Frame, Mirrorless Detachable Lens, Based on Dollars, Annual 2021.
[iv] Source: Sony Internal Research, U.S., Lenses Filters Adapters and Caps, Imaging Accessory Type: Prime Lens and Zoom Lens, Lens Mount Type: Canon EF-M, Canon RF, Sony E-Mount, Fujifilm G, Fujifilm X, Hasselblad, Leica, L-Mount, Nikon 1, Nikon Z, Leica M, Jan 2021-Dec. 2021.
[v] Source: The NPD Group/Retail Tracking Service, U.S., Detachable Lens Camera, Sensor Size: Full Frame, Camera Family, Based on Units, Annual 2021, Annual 2020, Annual 2019, Annual 2018.
[vi] Source: The NPD Group/Weekly Retail Tracking Service, U.S., Detachable Lens Camera, Digital Lens Type: Mirrorless Detachable Lens, Camera Family, Based on Dollars, Jan 2018-Dec 2021.